World Travel Market offers ONBC Out Now Business Class annual memberships to Tourism Businesses prior to WTM
World Travel Market, the leading global event for the travel industry, is at the forefront of the LGBT tourism industry - providing complimentary annual memberships in the world's largest LGBT travel trade association ONBC: Out Now Business Class.
September 30, 2014 -- As a result of the ongoing and strengthening
strategic partnership between WTM and Out Now
Global - - annual memberships in the world's largest LGBT travel
trade association, ONBC -
OutNowBusinessClass.com - are to be made available free of
charge for all tourism businesses globally, from now until the
World Travel Market trade show in London this November. (Using
promo code 'WTM15' to apply.)
World Travel Market, Senior Director, Simon
Press said: "WTM and Out Now have collaborated for almost
a decade to nurture and develop LGBT tourism. We really have taken
the lead on this and this new initiative unleashes the power of
education and networking to the global tourism industry while
reinforcing the leadership role which both organizations have built
over this time. World Travel Market is always looking for ways to
innovate through leadership in our industry and this partnership
with ONBC fits perfectly with the WTM approach."
Annual membership is usually priced at USD$195. ONBC resources for
members include comprehensive market data from the world's leading
LGBT research initiative - the LGBT2020 www.LGBT2020.com study,
educational resources, video case studies, along with direct
one-click networking access to reach other members right across the
world.
ONBC allows members to educate and connect so as to grow and
enhance their own LGBT tourism industry business development,
contacts and revenues.
This unprecedented move sees both Out Now and WTM expanding their
commitment to deliver industry leadership through constantly
providing the very best resources and opportunities for all those
interested in learning more about, and benefiting from, the
valuable and growing market opportunity of LGBT tourism.
"LGBT tourism is now valued at more than USD$202 billion
annually," says Darren Cooper, Senior Consultant, Out
Now. "This is a large market and Out Now has always been
committed to providing the very best resources for all members of
ONBC, and now - thanks to our partnership with WTM - we are able to
offer membership free for any tourism business globally."
Cooper explains that a core focus of ONBC is a constant focus on
better understanding and meeting the needs of LGBT travelers
themselves: "Many organisations would like to target this market
but are unsure where to start. ONBC membership gives them the place
to connect with other businesses to grow their LGBT tourism
revenues. As with any tourism sector, education and networking
significantly enhances a business's understanding of, and
connection to this target audience. This new open access to our
ONBC system - thanks to World Travel Market - will now provide even
more travel agents, tour operators, destinations, accommodations,
airlines, cruise operators and other businesses - both big and
small - with a powerful suite of tools with which they gain an
all-important competitive advantage in the LGBT tourism market and
to easily find each other, to do business. ONBC works for our
members 24 hours a day, 365 days a year and is packed with content
and features specifically designed to increase members' LGBT
tourism business."
To access the complimentary membership offer, any tourism industry
business should simply visit www.outnowbusinessclass.com and choose
'Apply', then fill in their business details using 'WTM15' for the
Promo code. Applications will usually be processed within three
days. (ONBC standard annual membership terms and full membership
benefits apply.)
For the third consecutive year in 2014 Out Now Business Class will
also be hosting the official LGBT Village exhibition space at WTM
in London, November 3-6, 2014. ONBC's official LGBT Village is the
only dedicated exhibition space at WTM for those companies and
destinations interested in learning more about LGBT tourism, and
connecting with other businesses to help them increase their share
of a global LGBT tourism industry worth USD$202 Billion.
In addition, Out Now is presenting an LGBT Marketing Masterclass
seminar for the ninth consecutive year on Wednesday November 6 from
10.30 - 12.00 in rooms 19-20 in the South Gallery. This industry
event will include informative industry best-in-class case-studies,
plus the latest data from the world's largest and leading LGBT
global research initiative, LGBT2020. WORKSHOP: 'LGBT Core
Business - The Complete Gay Travel Solutions Workshop: Tourism
Leaders Share Their LGBT Marketing Best Practices'.
Membership of ONBC can be applied for at
www.OutNowBusinessClass.com and by using the Promo code WTM15. All
applications must meet ONBC membership criteria. Out Now reserves
the right to reject any application.
Further details of the LGBT2020 research initiative can be
obtained by contacting Out Now.
-ends-
About World Travel Market
World Travel Market, the leading global event for the travel
industry, is the must-attend four-day business-to-business
exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government
ministers and international press, embark on ExCeL - London every
November to network, negotiate and discover the latest industry
opinion and trends at WTM. WTM, now in its 35th year, is the event
where the travel industry conducts and concludes its deals. WTM
2013 generated more than £2 billion of travel industry contracts,
revealed independent research by Fusion Communications.
World Travel Market is part of Reed Travel Exhibition's WTM
portfolio, which also includes Arabian Travel Market, World Travel
Market Latin America and World Travel Market Africa.
www.wtmworld.com WTM is owned by the worldʼs leading events
organiser Reed Exhibitions (RE), which organises a other
portfolio's of travel industry events including IBTM Events, the
world's leading showcases for the meetings and events industry and
International Luxury Travel Market events. In 2013, RE held more
than 500 events in 40 countries bringing together more than six
million people from around the world generating billions of dollars
in business.
About Reed Exhibitions
Reed Exhibitions is the world's leading events organizer, with
over 500 events in 39 countries. In 2011 Reed brought together six
million active event participants from around the world, generating
billions of dollars in business. Today Reed events are held
throughout the Americas, Europe, the Middle East, Asia Pacific and
Africa and organized by 33 fully staffed offices. Reed
Exhibitions serves 44 industry sectors with trade and consumer
events and is part of the Reed Elsevier Group plc, a world-leading
publisher and information provider and a FTSE 100 company.
www.reedexpo.com
About Out Now
Out Now develops LGBT marketing solutions utilising a range of
strategies including gay and lesbian market research, LGBT niche
media, online internet activities, tailored gay and lesbian
advertising, targeted LGBT and mainstream public relations as well
as below-the-line marketing activities to develop, and implement,
integrated strategies for clients that deliver highly successful
results. Out Now clients include IBM, Toyota, Lufthansa, German
National Tourist Office, Switzerland Tourism, Turespaña and Hilton
Hotels. In 2014, Out Now celebrates 23 years of market leadership
in developing business-to-business and business-to-consumer
marketing relationships with LGBT people. The company undertakes
the world's largest LGBT market research program LGBT2020
www.LGBT2020.com which has sampled to date almost 100,000 LGBT
people living in more than 20 countries worldwide. ONBC - Out Now
Business Class - is the world's largest LGBT tourism trade
networking association.
http://www.BetterLGBT.com
http://www.OutNowBusinessClass.com
http://www.outnow.travel
http://www.facebook.com/outnow
http://www.facebook.com/gaymarketnews
http://www.twitter.com/gaymarket
http://www.youtube.com/gaymarketing