LGBT Market - KLM
KLM
This Dutch airline relied on us for specialist expertise in
managing its communications and marketing activities in the gay
market. We handled the promotion of their sponsorship of the
Amsterdam Gay Games 1998, supporting advertising and public
relations activities in the gay market.
We also promoted a joint venture partnership between this airline
and the British Tourist Authority (involving the airline's
sub-brand: KLM-UK) in a major tourism promotion involving three
countries.