Research
GLOBAL INSIGHTS Customer focused
Out Now undertakes the world’s longest continuing LGBT+ market research program, which commenced just before our agency was established in 1992.
For more than thirty years, Out Now has delivered some of the most groundbreaking and detailed LGBT+ market research studies in the world – both for our own LGBT2030 market research dataset, as well as tailored research for our clients.
Industry leaders such as IBM, Toyota, Lufthansa, Citibank, Lloyds Bank, Barclays, MSD and KPMG have all relied upon Out Now’s extensive and unparalleled LGBT+ market research expertise.
Local media partners globally have also benefited from partnering with us — to better understand the social, lifestyle and consumer issues faced by diverse communities living and working in countries across the world.
Latest market research data
Over the life of the Out Now Global LGBT+ market research program, the world has changed – and so has data collection. From gathering responses on pen and paper surveys in 1992 to new data collection methods, Out Now consistently innovates to deliver constantly enhanced insights to market.
Clients use Out Now to custom-design and deliver bespoke LGBT+ market research to meet their information and research requirements.
Complemented by our constantly updating global LGBT+ research program — the Out Now LGBT2030 quantitative research program — our quantitative research and extensive data analysis experience allows Out Now clients to gain valuable advantages in their initiatives.
Out Now’s LGBT+ market research is relied upon by governments, community organizations, media providers and our corporate clients – all looking to better understand the market as well as meet the consumer needs and social concerns of LGBT+ people.
To learn more about how Out Now can benefit your outreach to LGBT+ and diverse communities, contact us today.
Resources
You can find information, data, media coverage, insights and latest updates from our LGBT+ market research program in the Resources and Out Now Intelligence sections.
Some sample Out Now research projects commissioned by clients
CLIENT EXPERIENCE Strengthening insights
Vodafone
• Global quantitative research study entitled ‘LGBT+ First Job’ across 17 countries
• Out Now designed survey questions, recruited participants, managed fieldwork, collated responses, analysed resulting data, provided extensive client reporting in-depth and Topline
• Supported communications campaign on research findings release
KPMG
Our client’s workforce in Brazil was the focus for a benchmarking comparative report. The findings were groundbreaking and allowed the firm to substantially enhance its insights about its own people and strengthen its position as a preferred employer in the Brazilian marketplace.
Barclays
Barclays and Barclaycard hired Out Now to run their mainstream Brand Trackers for both brands across an LGBT+ audience. Out Now was able to deliver this thanks to our opted in customer research panel of over 5,000 LGBT+ people in the UK. The results were used to benchmark Barclays’ and Barclaycard’s position in the market ahead of planned marketing activities to the LGBT community in the UK.
Aviva
Aviva Insurance commissioned Out Now to undertake a bespoke research project to help better understand LGBT consumer attitudes concerning buying insurance products. Out Now worked in conjunction with Aviva to design an appropriate survey to deliver insights around these issues. The results from this survey were also segmented according to Aviva’s requirements via both age, gender, and relationship status.
NHS — UK National Health Service
The UK’s National Health Service (NHS) commissioned Out Now to undertake a detailed workforce analysis in a benchmarking research study. We were able to show the relative strengths — and opportunities for improvement — which this client was able to deploy to strengthen their teamwork and productivity initiatives.
Nationwide
Nationwide commissioned Out Now to deliver a communications oriented research project with the aim of starting an industry-wide dialogue about LGBT+ customer experience in the banking sector. The research formed the backbone of a presentation given at a banking seminar hosted by Nationwide – designed to position them as a leader in customer focused insights and solutions for LGBT+ customers. Accompanying creative images and point-of-sale materials followed this initiative.
Lloyds Banking Group
As a UK sponsor of Out Now’s global LGBT2030 research initiative, Lloyds Bank wanted to learn more about LGBT+ consumers, and their habits when it came to their banking and financial transactions. After consultation on Lloyds requirements from the project, Out Now crafted several bespoke questions that would deliver the desired outcomes. The project was delivered as part of the overall LGBT2030 research study sponsorship package, which included prominent logo inclusion as well as an extensive communications support campaign to reach LGBT the UK’s LGBT+ community of consumers and workers.