Communicating with insight
Communications expertise
The right messaging
Out Now is an expert communications specialist. For more than three decades, our insights and expertise have helped our clients know not only what to say but how and where to say it.
Connecting in the right ways
Whether your needs are for copywriting, award-winning advertising, internal or external communications or public relations, we work with clients to help them tell their story and craft business success by making all the right connections.
Campaigns — from concept to completion
Our client list is an A to Z of brands we help to better communicate with LGBT+ consumers and a broad range of diverse groups.
Out Now takes great care and pride in delivering results that strengthen our clients’ positioning and initiatives with their target audiences, in markets across the world.
Pride in our work
VisitBritain
Out Now worked as lead agency for VisitBritain’s groundbreaking Love is GREAT campaign.
The campaign was devised, created and launched by Out Now.
We launched the initiative into the US market to leverage the UK’s equal marriage laws. It was subsequently rolled out to more markets globally, as a result of the immense launch success Out Now achieved for the client.
Out Now delivered all aspects of this campaign for VisitBritain including the initial feasibility report featuring LGBT2030 research from the USA, creative concepts development and creation of all needed creative executions. Our work included crafting targeted copywriting, artwork development and creation as well as delivery of all print and online media assets, media planning, PR leverage followed by detailed campaign reporting.
At launch, this initiative represented the largest ever LGBT+ marketing campaign undertaken by VisitBritain.
Lloyds Banking
As a UK sponsor of the LGBT2030 research project, Lloyds TSB wanted to learn more about LGBT consumers, and their habits when it came to their banking and financial transactions. After consultation on Lloyds requirements from the project, Out Now crafted several bespoke questions that would deliver the desired outcomes. The project was delivered as part of the overall LGBT2030 research study sponsorship package, which included prominent logo inclusion as well as an extensive PR support campaign to reach LGBT the UK’s LGBT community of consumers and workers.
Out Now Dream Home – Lloyds Bank
Out Now was the agency responsible for developing Lloyds ‘Dream Home’ campaign in 2011, which followed the style of Lloyds mainstream advertising. This advert was initially featured in LGBT press in the UK during London Pride. Subsequently the ‘Dream Home’ advert was chosen by the Lloyds’ board as one of a series of four print adverts to be placed in mainstream press in the UK. This was the first time that a gay couple had featured in a banking advertisement featured in mainstream media in the UK.
Stockholm Visitors Board
In an increasingly competitive marketplace, we successfully identified a large niche market opportunity to specifically target lesbians and bi women, with outstanding results.
We focused on one of the key inbound travel markets for Stockholm — UK women.
Our ’Stockholm’s Leading Ladies’ campaign was a powerful success, driving awareness, engagement and sales.
With our specialist communications expertise, a member of our team crafted engaging and motivating copy, which was leveraged with strong messaging, visual imagery, press releases and an accompanying promotional competition. By focusing on a unique and sometimes neglected or misunderstood market niche, Out Now generated results which far exceeded the client’s initial expectations.
In fact, Out Now’s campaign became the client’s most successful social media campaign to date.