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CLIENT EXPERIENCE Strengthening outcomes
Fujitsu
• Executive coaching: for LGBT+ inclusion Executive Sponsor
• Roundtable Q & A: for the senior Leadership Team
• Briefing sessions: with employee resource group
• Line manager information Masterclasses
• Team member Allies Activation workshops
• Suite of ongoing education resources, including PDF Toolkits
• Short-form ‘Insights’ video content
• Fujitsu sponsorship of ON original research report
• Presentation for Fujitsu Global Pride Week
• Out Now Academy e-learning: branded modules for all employees, company-wide
• Masterclasses and workshops: multiple topics, including annual Pride workshops
Toyota
• Briefing sessions: for senior leaders
• Cultural engagement: insights relevant to participants
• Workshops: sensitivity training for sales team
• Sponsorship development: strategic consulting
Johnson & Johnson
• Out Now delivered a multi-stage program of inclusion education for Johnson & Johnson
• Multiple workshops for leaders on allies and leadership training
• Train the Trainer workshops for line managers
• Online tailored e-learning: branded platform training resource
KPMG
• We undertook a process that culminated in the completion and implementation of LGBT+ inclusion Working Guidelines for KPMG partnership
• Entity-wide benchmarking analysis, allowing comparison of client metrics with global and local LGBT+ and allies data held by Out Now
• Strategic recommendations on areas of relative strengths and areas to strengthen to provide a more competitively compelling workplace for future new talent acquisition
• Education workshop for firm to inform on areas of particular interest and provide an interactive format for focused learning
• Briefing roundtable Q&A for senior leaders
Barclays Bank
• Focus group research on LGBT+ consumer attitudes in key UK markets, including London, Manchester and Brighton
• Participant selection and recruitment, research parameters design, focus group moderation, client liaison, follow-up interviews
• Detailed written report and presentation to management
• Quantitative research for Net Promoter Score analysis
Citibank
• Focus group research on credit card product opportunities
• Focus group work included participant selection and recruitment, research parameters design, focus group moderation, client liaison, follow-up interviews
• Comprehensive reporting included: written topline report, detailed written report and presentation to management, including strategic implications and tactical opportunities revealed by the research project
Merck Sharp & Dohme
We have worked for this company since 1997 in several areas including hair loss prevention for gay men and anti-HIV initiatives in the gay market. In 1999 we developed and launched an audio CD for the company that provided gay men with information regarding nutrition and keeping healthy when living with HIV.
There has been a great deal of work we have undertaken for Merck over a number of years including advertising copywriting, development and delivery, liaison with gay media, public relations, product launches, sales promotion and online marketing strategies.
The company continues to rely on our services to ensure that it achieves the best possible results in the gay market.
Lufthansa
We launched the brand with a gay-male targeted travel concept for this German airline (“Gay Summer”) which was followed by multiple further campaigns directed to the broader LGBT+ travel market.
Our work involved concept development, image selection, advertising copywriting, design and delivery for client, media liaison with key gay media titles, and developing online websites for both promotions to stimulate sales. We liaised with leading gay venues in Berlin, Cologne, New York and San Francisco for the ‘Gay Summer’ promotion in 2002, as well as five of the UK’s leading gay publications.
Work included in-venue promotional activities with Out Now working to promote the Lufthansa brand into key gay nightlife venues in the UK – in London, Edinburgh and Manchester. We secured the support of the managers of these venues, then designed advertising and distributed in-venue promotional materials (posters and T-shirts).
We secured dedicated LGBT media partners to maximise coverage of the initiative in gay press. We developed and managed a prize giveaway and included an online website promotion and sales tool for the promotion.
The campaigns have generated strong sales growth for the airline in a new market, improving both the brand’s positioning, and sales, amongst targeted high-yield customers.
We worked with the airline to build a direct marketing channel for future campaigns.
German National Tourist Office
• Worked with client over many years on multiple projects
• Staff training education
• City-specific initiatives with partner tourism offices in Berlin, Frankfurt and Leipzig
• Managing LGBT+ media liaison and cultural visits
• Multiple PR campaign initiatives
• Multiple targeted advertising campaigns, including copywriting, model selection, photographic shoots, design work and media bookings
• Direct, social and digital campaigns