Love is GREAT campaign —  designed, built and executed by Out Now

Out Now was the lead agency for VisitBritain’s Love is GREAT campaign, which launched in the USA to coincide with the UK’s marriage equality law which came into effect in March 2014.

We delivered all aspects of this campaign for VisitBritain including the initial feasibility report featuring LGBT2020 research from the USA, creative concepts and delivery of all print and online media assets, media planning, PR leverage and final campaign reporting.