Out Now undertakes the world’s longest continuing LGBT+ market research program, which commenced just before our agency was established in 1992.

Over almost twenty years, Out Now has undertaken some of the most groundbreaking LGBT+ market research studies in the world – both for our own gay market research database, as well as for our clients.

Industry heavyweights like IBM, Toyota, Lufthansa Barclaycard and Barclays have all relied upon Out Now gay market research expertise.

Lesbian and gay media worldwide has also benefited from partnering with us to better understand the social, lifestyle and consumer issues faced by the world’s LGBT+ communities.

First and foremost our research program assesses the gay communities we research as people. Nobody considers themselves to be a target consumer, so neither does Out Now’s LGBT+ market research approach.

Better LGBT+

Over the life of the Out Now Global LGBT+ market research program, the world has changed – and so has data collection. From gathering responses on pen and paper surveys to new data collection methods in 2013, Out Now works hard to keep innovating to bring constantly improving results to market.

Innovations include the application of a new national matrix weighting system, being developed by Out Now programmers, to deliver even more representative data from the LGBT+2030 study in 2013 – and beyond. Age and gender variations are allocated into representative matrix cells to allow increasing levels of insights and data analysis.

We are also progressively implementing a university networking program – working with educational institutions to provide a valuable two-way information flow to both strengthen the data gathering and reporting aspects of LGBT+2030 as well as distribute key findings through such partnerships.

This specialised LGBT+ market research resource is relied upon by governments, community organizations, media providers and our corporate clients – all looking to better understand and meet the consumer needs and social concerns of gay and lesbian people.

To learn more about how Out Now can benefit your outreach to the lesbian and gay market, contact us today.