As a UK sponsor of the LGBT2030 research project, Lloyds TSB wanted to learn more about LGBT consumers, and their habits when it came to their banking and financial transactions. After consultation on Lloyds requirements from the project, Out Now crafted several bespoke questions that would deliver the desired outcomes. The project was delivered as part of the overall LGBT2030 research study sponsorship package, which included  prominent logo inclusion as well as an extensive PR support campaign to reach LGBT the UK’s LGBT community of consumers and workers.

Barclays and Barclaycard hired Out Now to run their mainstream Brand Trackers for both brands across an LGBT audience. Out Now was able to deliver this thanks to our opted in research panel of over 5,000 LGBT people in the UK. The results were used to benchmark Barclays’ and Barclaycard’s  position in the market ahead of planned marketing activities to the LGBT community in the UK.

Out Now is currently implementing a new research and strategy development brief from the bank to leverage their London Pride sponsorship activities and carry momentum forward into the rest of the year and into 2015.

Aviva Insurance commissioned Out Now to undertake a bespoke research project to help better understand LGBT consumer attitudes concerning buying insurance products. Out Now worked in conjunction with Aviva to design an appropriate survey to deliver insights around these issues. The results from this survey were also segmented according to Aviva’s requirements via both age, gender, and relationship status.

Nationwide commissioned Out Now to deliver a PR oriented research project with the aim of starting an industry-wide dialogue about LGBT customer experience in the banking sector. The research formed the backbone of a presentation given at a banking seminar hosted by Nationwide – designed to position them as a leader in customer focused insights and solutions for LGBT customers.