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Client testimonials
Out Now’s role is to help create effective workplace inclusion strategies and marketing solutions to meet LGBT+ people’s workplace and consumer needs.
Our inclusion services make diverse communities feel appreciative of our clients’ initiatives, whether that be workplace inclusion training or LGBT+ consumer marketing.
We undertake the world’s longest running and most extensive global LGBT+ market research and our exclusive market data informs our clients advice and drives their success.
In understanding and meeting our clients’ needs and objectives we are always informed by understanding and meeting the consumer and workplace needs of our clients’ employees or potential employees and their customers and future customers.
By building a successful, informed, relevant inclusion strategy for each individual client we strengthen their outcomes by increasing the potential talent pool from which to hire and helping expand profits by increasing the potential customer base by appealing to the widest possible audience.
Fujitsu
“Fujitsu’s relationship with Out Now began with executive coaching on LGBT+ issues and has since moved onto a broad range of activities, all aimed at improving awareness of LGBT+ inclusion benefits and challenges and helping Fujitsu to become an organisation where everyone feels comfortable to be completely themselves. Support provided by Out Now has included development and delivery of a range of virtual and face to face training courses, presentations to and coaching of our executive team, and help to produce high quality presentational materials.
I have always found Out Now’s work to be insightful, rooted in objective data and of the highest quality. Communications are great and work has always been delivered on time. Ian Johnson’s presentations, whether to large groups or senior executives, are always engaging, thought provoking and entertaining.
I thoroughly recommend Out Now to any organisation looking to improve their corporate awareness of LGBT+ inclusion.”
… Christian Benson, Vice President, Client Managing Director
Executive Sponsor of the Fujitsu Europe Pride LGBT+ network
Citibank
“Thanks for all the support. Like many corporates we were very aware of this segment, but had difficulties understanding the market. We found the work provided in terms of development of product positioning, qualitative market research (including 5 focus groups), marketing/concept development and outlining future project requirements was of a high quality, and the report provided was detailed, provocative and highly informative. You were able to provide us with clear actionable plans for future development. Your support and enthusiasm for our project helped lead us into an exciting area of concept development and testing.”
… Tracey M Jones, Marketing Manager
Merck Sharp & Dohme
“Your experience in advising companies on how to understand and strengthen their relationships with LGBT+ people is truly rare and quite possibly unique.”
… Meshlin Khouri, Senior Manager, Corporate Affairs
Aussie Home Loans
“Your work has enabled us to develop this market with results that have exceeded even our most optimistic initial expectations. You have provided reliable, accurate and independent strategic advice that has enabled our brand to move swiftly and strongly ahead of our competitors… We know from customer feedback that through your work we are now in a very strong position that is both good for our business and, importantly, has been shown to be good for the gay and lesbian community. We could not have accomplished such success without utilising your services.”
… John Symond, Managing Director
VisitBerlin – Berlin Tourismus & Kongress GmbH
“There is no other LGBT+ specialist agency like Out Now. Their quality and scope of work in delivering solutions in areas as diverse as communications, strategy, training and research is without equal, anywhere in the world.”
… Ralf Ostendorf, Sales Director
Lufthansa
“Based on its thorough understanding of this target group, Out Now Consulting has been able to give Lufthansa valuable guidance on how to develop our branding in this sector in a credible way. Through exceptional commitment Out Now has delivered excellent results.”
… Leandro Tonidandel, Marketing Manager
Lloyds Banking Group
“As well as delivering first class research projects for us, Out Now was also involved in developing our initial LGBT marketing strategy and messaging into the LGBT+ media. Their unparalleled insight and specialist knowledge proved to be a vital asset when planning and executing our LGBT+ advertising, resulting in Lloyds TSB being the first ever UK bank to feature a gay couple in a mainstream product ad. The LGBT+ community gave the ad an incredibly positive reception and it was shortlisted for a European Diversity Award for advertising. Out Now were absolutely fundamental in the production and placing of this ad. The manner in which they worked alongside our marketing team was also exemplary and speaks volumes for their professionalism and passion for their work. Out Now quickly built trust and positive relationships with multiple stakeholders… They worked with flexibility, creativity, discretion and good humour throughout to deliver a first class end product within a rigid deadline.”
… Val Thorpe, Manager, Diversity & Inclusion
German National Tourist Office
“Out Now’s output has proved to be of a very high standard; executions have been on time and within budgets and day-to-day communications have been exemplary. We do not know of any other company in the inclusion field of a similar calibre. We recommend the company to anybody looking for a specialist consulting agency with know-how, understanding and experience in this specialist field.”
… Jeanette Schuchmann, Deputy Director
French Government Tourist Office
“I am certain that we could not have launched into the LGBT+ market so effectively other than by using your services.”
… Bernard Roucaud, Director
Zurich Insurance
“Your services ensure that this unique market is marketed to most effectively.”
… Natasha O’Sullivan, Campaign Manager