Testimonials
"(Out Now's work) has enabled us to develop this market with results that have exceeded even our most optimistic initial expectations. You have provided reliable, accurate and independent strategic advice that has enabled our brand to move swiftly and strongly ahead of our competitors... We know from customer feedback that through your work we are now in a very strong position that is both good for our business and, importantly, has been shown to be good for the gay and lesbian community. We could not have accomplished such success without utilising your services." ... John Symond, Managing Director, Aussie Home Loans
"Based on its thorough understanding of this target group, Out Now Consulting has been able to give Lufthansa valuable guidance on how to develop our branding in this sector in a credible way. Through exceptional commitment Out Now has delivered excellent results." ... Leandro Tonidandel, Marketing Manager, Lufthansa German Airlines
"As well as delivering first class research projects for us, Out
Now was also involved in developing our initial LGBT marketing
strategy and messaging into the LGBT media in 2010. Their
unparalleled insight and specialist knowledge proved to be a vital
asset when planning and executing our LGBT advertising, resulting
in Lloyds TSB being the first ever UK bank to feature a gay couple
in a mainstream product ad. The LGBT community gave the ad an
incredibly positive reception and it has recently been shortlisted
for a 2011 European Diversity Award for advertising. Out Now were
absolutely fundamental in the production and placing of this ad.
The manner in which they worked alongside our marketing team was
also exemplary and speaks volumes for their professionalism and
passion for their work. Out Now quickly built trust and positive
relationships with multiple stakeholders... They worked with
flexibility, creativity, discretion and good humour throughout to
deliver a first class end product within a rigid
deadline." ... Val Thorpe, Manager, Diversity
& Inclusion, Lloyds Banking Group
"There is no other LGBT agency like Out Now. (The agency's) quality and scope of work in delivering solutions in areas as diverse as communications, strategy, training and research is without equal, anywhere in the world." ... Ralf Ostendorf, Sales Director, visitBerlin - Berlin Tourismus & Kongress GmbH
"Out Now's output has proved to be of a very high standard; executions have been on time and within budgets and day-to-day communications have been exemplary. We do not know of any other company in the gay marketing field of a similar calibre. We recommend the company to anybody looking for a pan-European Gay marketing agency with know-how, understanding and experience in this specialist field." ... Jeanette Schuchmann, Deputy Director, German National Tourist Office, London
"Your experience in advising companies on how to understand and develop their business in the gay and lesbian market is truly rare and quite possibly unique." … Meshlin Khouri, Senior Manager, Corporate Affairs, Merck Sharp & Dohme
"I am certain that we could not have launched into the gay and lesbian market so effectively other than by using your services." … Bernard Roucaud, Director, French Government Tourist Office
"Thanks for all the support. Like many corporates we were very aware of this segment, but had diffculties understanding the market. We found the work provided in terms of development of product positioning, qualitative market research (including 5 focus groups), marketing/concept development and outlining future project requirements was of a high quality, and the report provided was detailed, provocative and highly informative. You were able to provide us with clear actionable plans for future development. Your support and enthusiasm for our project helped lead us into an exciting area of concept development and testing." … Tracey M Jones, Marketing Manager, Citibank
"Your services ensure that this unique market is marketed to most effectively." … Natasha O'Sullivan, Campaign Manager, Zurich