LGBT Market - Telstra
Telstra
This company is Australia's largest telephone company.
In 2000 we provided them with strategic advice regarding expansion
of their business in the gay market. They relied upon our strategic
consulting, research, advertising, training and communications
advice.
This company became much more strongly positioned in the gay
market as a result of our work, and, following our advice
successfully repositioned their brand and reversed several
incorrect strategies they had previously adopted in the gay
market.