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Who we are

LIVE! : Take part in the Out Now Global LGBT2020 Study now - the world's largest ever LGBT market research study.

We are a team of specialised marketers with high levels of expertise in understanding gay and lesbian customers.

Established as Significant Others in Australia in 1992, we help companies achieve better results in the gay and lesbian market. In 2001 the firm opened its first European office - Out Now Consulting - in Amsterdam servicing clients in Britain and Europe.

Out Now has consultants in all key markets globally, providing local expert knowledge hand-in-hand with global gay marketing solutions. Clients large and small appreciate knowing that their lesbian and gay marketing needs are being met by the leading global gay marketers - Out Now.

Our work in this highly specialised area over almost two decades means that we are now the world's most experienced specialists in marketing to lesbian and gay customers.

We believe that there is no such thing as a "typical" gay or lesbian person. Diversity is the key to understanding this market. 'Homosexual' does not equate with 'homogenous'.

We maintain at all times the highest standards of professionalism, ethics and respect in all our operations and dealings with the lesbian and gay communities.

Our founder
Ian Johnson, Principal Consultant of Out Now and Significant Others Consulting, has more than a decade of experience in creating leading-edge gay and lesbian marketing strategies.

After graduating from the University of New South Wales, Sydney, Australia in 1988 with degrees in Law (LLB) and Commerce (BCom (marketing)) Ian Johnson worked with Citibank and two leading law firms in Australia.

Following the delivery of successful outcomes for project-based marketing clients, Ian established Significant Others in Sydney in 1992.

Ian Johnson has established an unrivalled level of experience in developing effective gay and lesbian marketing approaches that work. He set up what is now the world's longest established gay marketing program.

Ian's experience sees him in high demand for client consultation and speaking engagements.