An increasing number of companies find they have a need for communications outreach to the gay and lesbian consumer market.
Yet most have very little understanding of how their lesbian and gay consumer audience is the same as, and how they differ, from other mainstream markets.
As result much of what is portrayed as 'targeted' gay PR is really just bad public relations tied up in a pink or rainbow ribbon.
Lesbian and gay market consumers, like all consumers, can sense insincerity easily.
Brands need expert guidance to make sure that their communications strategy is optimized to communicate as effectively as possible with a gay consumer market audience.
That requires consumer insight - the kind that comes from almost two decades of understanding and meeting the marketing and communications needs of gay and lesban people.
We help our clients understand how the PR story they have to tell fits into the lives of gays and lesbians - not as consumers, but as people.
We match message relevance with target audience expectation - to create gay and lesbian communications outreach that immediately positions Out Now clients as well informed and savvy marketers with the target audience that matters most when it comes to gay and lesbian PR. With gays and lesbians themselves.
That's what Out Now brings to the field of public relations.